We've broken a report down into sections to help you make the most out of your live reports.
Header
You'll see your company name & logo, the name date range of the report any @mentions or #hashtags you're filtering the media in the report by as well as the Share Report button.
Talent
Here you'll be able to see all of the talent social accounts that you've linked to the report.
You can filter the report by ticking or unticking accounts that you do or don't want to see on the report and then selecting the Update button.
Verified Insights
Insights for Kitly Business reports update hourly on our live reports. You can see when the report was last updated here:
Kitly Business reports also help you to track long-tailed ROI. The black number is the metric within the date range you have selected for the report. The green (+) or red (-) number underneath is the increase or decrease in this metric since the report end date.
Instagram Feed
For Instagram Feed/Grid Posts, you'll be able to see metrics on:
Impressions: Times a media object has been seen
Reach: Unique accounts that have views a media object
Saves: Unique accounts that have saved a media object
Likes: Number of likes on a media object
Comments: Number of comments on a media object
Total Engagement: Average likes, comments and saves
Percent Engagement: Median engagement rate against reach
Instagram Stories
For Instagram Stories, you'll be able to see metrics on:
Impressions: Number of story views
Reach: Unique accounts that viewed the story
Exits: People who have exited a story
Replies: People who have sent a reply to a story
Taps Forward: People who have tapped forward in a story
Taps Backwards: People who have tapped backwards in a story
Bitly Tracking
Using Bitly Tracking, you'll be able to see metrics on:
Link In Bio: Number of link in bio clicks
Link Clicks: Number of times a link has been clicked
See How To Use Bitly Tracking here.
Performance
Locate, sort and view individual metrics on all media shared by the talent in your report.
By default, media will appear ranked from highest to lowest by Engagement. You can also choose to sort media by: Comments, Impressions, Likes, Reach or Saves.
By clicking on an individual post or story, you will be able to view the date and time of post, download to view media, see the caption and #hashtags as well as individual metrics.
Frequency vs Time of Posts
See when talent are posting across dates and times. Hover over each purple mark to view post details.
Actions By Country
View click counts and location data for Link In Bio, Swipe Ups and Link Clicks using Bitly Tracking.
See How To Use Bitly Tracking here.
Want to learn more? Reach out to us at hi@kitlybusiness.co